About Me

I’m Fariha Azhar, a Senior UX Strategist with a passion for designing impactful user experiences and storytelling.

I’m Fariha Azhar, a Senior UX Strategist with a passion for designing impactful user experiences and storytelling.

My approach leverages research and data to design intuitive and accessible solutions that resonate with users. I greatly value using storytelling techniques to communicate design decisions and am comfortable making a case for my designs while being open to feedback. At organizations like OhioHealth and Eternally, I’ve used storytelling to convey complex insights and drive strategic decisions that improved digital products and produced measurable impact. I’m committed to inclusivity, innovation, and designing meaningful experiences that connect with people on a deeper level.

Outside of work, I enjoy playing video games (especially horror games), hiking, and public speaking. Whether it’s getting jumpscared by a game, exploring nature trails, or presenting at UX events, I love activities that challenge my creativity and keep me connected to my friends. I’m also an avid reader, and enjoy books in the fictional and non-fictional space.

My approach leverages research and data to design intuitive and accessible solutions that resonate with users. I greatly value using storytelling techniques to communicate design decisions and am comfortable making a case for my designs while being open to feedback. At organizations like OhioHealth and Eternally, I’ve used storytelling to convey complex insights and drive strategic decisions that improved digital products and produced measurable impact. I’m committed to inclusivity, innovation, and designing meaningful experiences that connect with people on a deeper level.

Outside of work, I enjoy playing video games (especially horror games), hiking, and public speaking. Whether it’s getting jumpscared by a game, exploring nature trails, or presenting at UX events, I love activities that challenge my creativity and keep me connected to my friends. I’m also an avid reader, and enjoy books in the fictional and non-fictional space.

Let’s Collaborate

Let’s
Collaborate

Let’s
Collaborate