Hello! I’m Fariha.

I generate insights from data and user research to design impactful human-centered experiences.

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Skills

Wireframing

Prototyping in Figma

Mixed Methods Research

Leading Workshops

Storytelling

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Recommendations

Venessa H

UX Director, OhioHealth

What sets Fariha apart is not only her exceptional work ethic and intelligence, but also her optimistic and collaborative nature. Fariha is a team player who is always willing to go the extra mile to ensure the success of the team.

Adam S

Senior Product Manager, OhioHealth

Fariha is an excellent UX Strategist that consistently proves she's quick to learn new tools/techniques and implement those learnings at record pace. Her ability to unlock customer insights through both primary and secondary research, including but not limited to: competitive analyses, focus groups, EDT sessions and customer interviews is top-tier.